What Makes You Buy?

I subscribe to a lot of Internet marketing lists.  I enjoy reading the different techniques marketers use to persuade you to buy. Most recently, I have received two “pitches” that take dramatically different approaches. 

The first sales pitch is by Clayton Makepeace — great name by the way — not sure if it is a real one though.  Clayton is a copywriter so his sales letters should sizzle.  Here is the link of the sales letter that I am referring to: Two Hours To More Profitable Sales Copy

So, when I read this sales letter I am ready to open up my wallet.  It’s engaging, it’s persuasive, it fulfills my greed to become rich.  The headlines seem to answer the exact questions that I have spinning in my head.

In short, it’s a fun, painless and a fast read.

The second pitch is by Armand Morin.  I don’t know Armand personally and I am sure he is a great guy.  But he decides to take an abrasive, some might even say obnoxious, approach with the reader.  Frankly it’s a turnoff.  It doesn’t build any trust with me. I find myself almost arguing the accuracy of every statement in my mind.  It is a difficult and laboring read. 

Here is the link to the free report: An Obvious Truth

Ok, now I have a task for you.  Read both versions and then let me know what you think.  Which persuades you more?  Which one hit your buttons? Why? Or Why Not?

What Makes You Buy?

Tagged as: sales letter, sales pitch, what makes you buy