Every week I meet with my accountability partner to make sure the two of us are on track with our internet businesses. At the end of every meeting, we discuss anything and everything about internet marketing. We discuss where things are at in IM….we even discuss what got us to the point we are at today. It’s a fun discussion.
This week it got very passionate towards the end. We started to discuss the two most critical factors to our success. We agree it always comes down these two:
Traffic
Conversion
I know this isn’t anything new. A lot of people talk about it.
What got passionate is when we started to talk about conversion. He’s a traffic dude to the core. And I agree traffic is important.
But I took the stance that a lot of people fail at the conversion point. My point is this. Conversion matters in every step of your marketing and it’s not just about sales letters — far from it. If you are not exactly sure what I mean by conversion, it’s getting the reader to do something you want them to do like sign-up for your list, buy a product, read your email, click a link, etc.
Conversion happen in:
Emails to members of your list
Pay Per Click Ads (Adwords)
Articles for article marketing
Sales letters for your product or PLR
Subject lines in your emails
Squeeze Pages to get new members on your list
Headlines in your articles
I truly believe most marketers ignore the art of conversion – and it truly is an art that can be practiced and developed. You get so stuck on getting traffic and posting a bunch of content — you bypass the true art of conversion.
So, if are reading this email and trying to figure out - How Can I Improve My Skills In This Area?
My strategy would be to get my hands on a high-quality sales letter book without spending a fortune. I can personally recommend the one listed below as I purchased it and read it from beginning to end.
http://myrecipeforsalesletters.com
Two things I want to stress. Sales letters happen in everything you do — it’s not just limited to selling a product. The second thing is: Practice. Practice. Practice.
It’s a skill that once you develop, you can virtually create your own business on demand.
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