Recently there has been a lot of buzz about two things:
1) The first has to do with regular email getting sent to your spam folder. Some free email services such as Yahoo are receiving complaints that double opt-in email is being sent to straight to the spam folder.
This has caused concern and speculation about the role of email marketing in the future.
Personally I think list building will stay the same and am not worried about any immediate changes. Having said that, I am also interested in new ways to build relationships.
2) This leads me to item #2 which has to do with Facebook.
I am sure you have heard of it. It doesn’t seem to be going away anytime soon so I have decided to jump aboard. It’s possible a service like Facebook could be the list of the future. A place to interact with customers, clients, potential JV partners and friends.
I see Facebook as a tool to build relationships — very similar to list building.
So, what do you think…Is Facebook “the list” of the future?
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