This is a primer on your landing page and Google’s quality score.
If this is new to you, Google scores you as an advertiser. Generally speaking, a good score means lower cost per click and better ad placement. Which means in plain English — we make more money!
Ok, so here are the five items that should be part of your website. If they are not on your site, apply them today and you will see better Adwords results.
1) Contact Us Page - if you can include a mailing address and phone number all the better.
2) About Us Page - a bio about the site
3) Terms and Conditions - this states outlines the sites policies
4) Privacy Policy - this outlines how you handle visitor’s confidential data like email addresses
5) Sitemap - this shows a directory for all of the pages on the site. The sitemap link should be visible on all pages.
Here are a couple of sample sites. Please not just cut and paste these into your site.
You will notice some of these sites have combined pages:
http://tyler-suggests.com/bav4.html
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