Effective Email Relationship Marketing: The difference between success or failure

If you're a new visitor here, you can subscribe to receive notices whenever a new post is made.

Effective Email Relationship Marketing: The difference between success or failure

Marketers often miss the mark when it comes to email relationship marketing and just pound their list with offer after offer.

As an internet marketer, you should really be keeping two lists for every niche you operate in. These are a buyers list, with email addresses of people who have already bought your products, and a prospects list, of people who have signed up for some free content, but who have not yet bought anything. These lists need to be handled in a totally different way. The buyers have already demonstrated trust in you enough to buy, even if it was a cheap report, and they need gentle handling. Always supply all the good content you can to people on this list, and try to build on the relationship. If you do this, then you can take advantage of joint ventures you are offered without alienating your subscribers, and you can also market your own new products at no expense.

The one trap you simply must not fall into is using your list as an excuse to pitch every affiliate program on Clickbank or PayDotCom, even if you have never seen the products. The primary goal with a buyers list is to retain as many subscribers as possible, for as long as possible. When you do make a product recommendation, make sure you have actually seen and used the product. If you can demonstrate that you have used the product with success, and then go on to show your list how they will benefit from it as well, then you will have every chance of making sales.

Your non buyers list is a different animal altogether. Most of these will be freebie seekers who will never become customers. Not all, however, so this is still not a free for all to promote every affiliate product that comes on to the market. The first choice you have to make is how to present your content. Many marketers with a non buyers list will simply send their subscribers emails which redirect them to a webpage. This webpage will then have affiliate offers and contextual advertising mixed in with the content, giving the marketer a chance to earn even from the non buying traffic.

Become a master at email relationship marketing today.