When you start to build a list, you will find it is tough to get everything right. Here are 7 sins that if committed too often (some forgiveness is possible) will have your subscribers racing for the unsubscribe button faster than a policeman drives to a local donut shop to meet his buddies for coffee.
The number one sin and by far most important is forgetting that subscribers on your list are actually people.
The second sin is blasting the people on your list with offer after offer and claiming each offer is the next great thing. To take it a step further, the really bad sinners pitch offers twice a day.
Sin number three is telling the people on your list you aren’t going to sell them anything and then “pitch” them something in the same email.
The fourth sin is promoting the same product everyone else is promoting without making any effort to differentiate yourself.
Sin number five is about fake urgency. Creating urgency by making a limited time offer can be a successful strategy but it becomes a sin when the same offer is up two days after it “expired”.
The sixth sin is trying to sell people on your list a high-ticket offer before establishing a relationship with them. To drive the point home — ask yourself this. How often have you handed a stranger on the street $3K because they have the next great service or product?
The final and seventh sin is a constant pitch of products with no common theme or focus.
As I mentioned in the opening paragraph, we all make mistakes and generally speaking people on your list can be a pretty forgiving group. So, it all comes down to this, treat the people on your list right and you will be rewarded.
Courtesy of: Tyler’s List Building Club
{ 0 comments… add one now }
You must log in to post a comment.