Entries Tagged 'List Building' ↓

Marketers often miss the mark when it comes to email relationship marketing and just pound their list with offer after offer.

As an internet marketer, you should really be keeping two lists for every niche you operate in. These are a buyers list, with email addresses of people who have already bought your products, and a prospects list, of people who have signed up for some free content, but who have not yet bought anything. These lists need to be handled in a totally different way. The buyers have already demonstrated trust in you enough to buy, even if it was a cheap report, and they need gentle handling. Always supply all the good content you can to people on this list, and try to build on the relationship. If you do this, then you can take advantage of joint ventures you are offered without alienating your subscribers, and you can also market your own new products at no expense.

The one trap you simply must not fall into is using your list as an excuse to pitch every affiliate program on Clickbank or PayDotCom, even if you have never seen the products. The primary goal with a buyers list is to retain as many subscribers as possible, for as long as possible. When you do make a product recommendation, make sure you have actually seen and used the product. If you can demonstrate that you have used the product with success, and then go on to show your list how they will benefit from it as well, then you will have every chance of making sales.

Your non buyers list is a different animal altogether. Most of these will be freebie seekers who will never become customers. Not all, however, so this is still not a free for all to promote every affiliate product that comes on to the market. The first choice you have to make is how to present your content. Many marketers with a non buyers list will simply send their subscribers emails which redirect them to a webpage. This webpage will then have affiliate offers and contextual advertising mixed in with the content, giving the marketer a chance to earn even from the non buying traffic.

Become a master at email relationship marketing today.

Here are three keys for profitable list building:

Key 1 — Use quality traffic to build your list such as article marketing

Key 2 - Build a relationship with your list to increase the level of trust and credibility you have with your list

Key 3 - Promote quality products that you would use yourself

To take take your list building to the next level, visit Tyler’s List Building Club

Having a big list is great BUT it doesn’t mean much unless it makes you money.  I would much rather have a small but highly targeted list that delivers — one that pays at least a dollar per subscriber per offer.  Wouldn’t you? 

I have tried most internet advertising services — from solo ads, ezine ads, safelists and pretty much everything else.

I thought I would share my Online Advertising “Top 5 List”.  Ok? 

Here are the services that have given me great return for my dollar:

1. ViralURL — the king so far; incredible return on investment

2. ListBandit — very good return on investment

3. ListJoe - good overall return

4. ListDotCom - a little slow delivering email

5. Herculist– new to the service, just trying gauge effectiveness

My advice to you if you are just starting out — Sign-up for the first three services and do the full upgrade.  Yes, I know it costs a couple of bucks but you will get a great return if you fully use the services.

Here is what you will gain from these services:

1) Valuable marketing experience by mailing to a large list and learning what it takes to get a response

2) With a little bit of experience, you will quickly realize you can monetize these services and make a decent amount of money.

3) Build your own highly responsive list that can convert into dollars with each email you send

Can you see how this could really turn into a viable business? I hope so.

Other Useful Viral List Building Reviews:

ViralURL Review

ListJoe

I was talking with a good friend the other day and he was carrying on about losing subscribers  — in fact his “former” subscribers were accusing him of spamming.

At first I wasn’t listening too closely and then a light went off when I actually listened to what he was saying.

He made a comment about sending multiple emails to subscribers that had joined several of his lists.  They would send nasty emails accusing him of spamming and then unsubscribe.

I laughed a little because it was my chance to teach him something instead of the other way around….and the solution was actually pretty simple.  We both use Aweber (the autoresponder service) so there is an easy way to deal with this.

It made me think there are people like my friend that are missing out on all of the tips and tricks for Aweber.

And…I bet these same people have every marketing tool they need to be successful.  They’re just not sure how to get every ounce of value from each tool they have.

I can relate to that…can you?

It’s like having a sports car and never taking it out of first gear — what a waste!

Well, I can’t help you with the sports car, but I found something that puts Aweber into maximum overdrive…..so take a second and check this out:

Aweber Overdrive

I am often asked about the best ways to get traffic to build your list.  In fact, most of the questions I get are about traffic or the lack of traffic.  I can see that is a real challenge for people.

As I have mentioned in previous posts, article marketing is my favorite source of traffic.  It’s high quality traffic.  If you struggle or don’t like to write articles, I like the 30 minute article ebook.  It helps break down the process so you can write fast and easy articles.  Here is the link for more info:

30 Minute Articles Easy

Another creative source for traffic is classified ads.  I use classified ads both for list building and then also pay per action promotions.

Here is a real example of how easy it can be to get search engine results.  Last night I was trying something out and placed an ad for a free $250 gift card from Dunkin Donuts (keyword is “free dunkin donut coupons”) — this morning it ranks about 12 on Google.

I just placed the ad on the classified ad service and bam it shows up.  I did make the ad keyword rich so that helped it get ranking.

The classified ad service I use costs $9.95 a month but it’s unlimited ads and really gets a lot of love from Google (I understand it owned by Google).  You can get more info here:

Free Ads Bring Traffic

I am thinking about creating a step by step video tutorial for placing an ad on this service.  Would that be helpful to you?  If so, please send me an email to let me know.

Recently there has been a lot of buzz about two things:

1) The first has to do with regular email getting sent to your spam folder.  Some free email services such as Yahoo are receiving complaints that double opt-in email is being sent to straight to the spam folder.

This has caused concern and speculation about the role of email marketing in the future.

Personally I think list building will stay the same and am not worried about any immediate changes.  Having said that, I am also interested in new ways to build relationships.

2) This leads me to item #2 which has to do with Facebook.

I am sure you have heard of it.  It doesn’t seem to be going away anytime soon so I have decided to jump aboard.  It’s possible a service like Facebook could be the list of the future.  A place to interact with customers, clients, potential JV partners and friends.

I see Facebook as a tool to build relationships — very similar to list building.

So, what do you think…Is Facebook “the list” of the future?

A squeeze page is the main tool in your arsenal for building a profitable email list. It’s your first chance to build trust with your visitor. Therefore, it’s important you get it is as close to perfect as possible with the end goal to have your visitor become a subscriber. For this reason, I’ve put together my top 11 squeeze page tips to help you get fast results.

1) Your squeeze page should load fast. Avoid adding too many graphics as it will slow down the loading and you risk losing your visitor’s attention while waiting for it to load.

2) Develop a headline that grabs the readers attention. Creating a great headline doesn’t usually happen on your first try. You may need to test headlines and decide which one gets the best results.

3) Create bullet points that generate interest and desire for your visitor. Like the headline, bullet points should be tested and adjusted based on your results.

4) Experiment with long versus short squeeze pages. I have found different niches respond better to one type versus the other.

5) Create a squeeze page that looks appealing to your visitor. The cleaner you present your page the better the results. By clean, I mean the forms and tables are aligned correctly, the fonts are easy to read and the color combination of the page is pleasing to the eye. If in doubt, ask a friend to look at it and have them give you an honest first impression.

6) Make an offer to your visitor that is believable and desirable. People often will use the following statement in regards to how your offer should be presented: “make an irresistible offer that they can’t refuse”. The problem with this statement is it often leads to hype and you make an offer that you really can’t live up to. consequently, you have lost your subscriber once they realize you can’t live up to the hype you created. In addition, you lose all credibility. Make it a believable offer for something a person would want and you will get good results.

7) Design your page so the opt-in form is easy to see on your page. No matter where you subscriber is on the page they should be able to see the opt-in form. If you use a long style squeeze page, you will need more than one opt-in form on the page. Having multiple opt-in forms is good strategy if needed.

8) Everything in the wording on your page should be designed to build trust. Remember, if you are trying to build a relationship with your soon to be subscriber, you need to build trust first.

9) If you do use a graphic, keep it simple, relevant and not distracting. Some people like to use their photo on a squeeze page which can add credibility and trust.

10) Once your squeeze page is done, try a sample email through the entire process to make sure it works. Sadly, one time I set-up a campaign and got about 100 click to my page but no subscribers. Confused and my ego bruised, I checked my opt-in form and realized I made a typo in one of the last changes I made after I had tested it. The moral is to check it all out even after the slightest change.

11) Choose a quality autoresponder service that is known for a high rate of email deliverability and protects your from spam complaints.

Bonus Tip) I can’t resist and need to add a bonus tip. Consider adding privacy policies, terms and contact information at the bottom of your page. The majority of your visitors will never look at this but its presence ads credibility and trust to the subconscious mind of your visitors.

Double Bonus Tip) Since you read the whole post, I am throwing in a double bonus tip for you. The tip is: Try, Test, Tweak also known as “Triple T”. Regardless of what I tell you or anyone for that matter. Trying and Testing is the only way you will get real feedback on what works. I have had “experts” tell me one of my squeeze pages breaks all of the rules and I should change it, only to find it converts at a very high rate.

Ok, you’re ready to build your email list and are wondering what tools do you need to help you. Here are my top 3 items that I recommend:

1) To create a squeeze page, you will need software or a service to help you. I recommend a software product named Xsitepro. It make creating a page easy and painless.

2) You need a host for uploading your web page. I have used Hostgator for years and have been pleased. The service is reliable and comes with a lot of features.

3) Last bust not least to build your list, you will need an autoresponder for capturing the the visitor information that comes to your squeeze page. I recommend Aweber for the autoresponder service.

Bonus) If list building is all new to you, I recommend you join Tyler’s List Building Club. There’s not cost and you get a free list builder report valued at $49.

When you start to build a list, you will find it is tough to get everything right. Here are 7 sins that if committed too often (some forgiveness is possible) will have your subscribers racing for the unsubscribe button faster than a policeman drives to a local donut shop to meet his buddies for coffee.

The number one sin and by far most important is forgetting that subscribers on your list are actually people.

The second sin is blasting the people on your list with offer after offer and claiming each offer is the next great thing. To take it a step further, the really bad sinners pitch offers twice a day.

Sin number three is telling the people on your list you aren’t going to sell them anything and then “pitch” them something in the same email.

The fourth sin is promoting the same product everyone else is promoting without making any effort to differentiate yourself.

Sin number five is about fake urgency. Creating urgency by making a limited time offer can be a successful strategy but it becomes a sin when the same offer is up two days after it “expired”.

The sixth sin is trying to sell people on your list a high-ticket offer before establishing a relationship with them. To drive the point home — ask yourself this. How often have you handed a stranger on the street $3K because they have the next great service or product?

The final and seventh sin is a constant pitch of products with no common theme or focus.

As I mentioned in the opening paragraph, we all make mistakes and generally speaking people on your list can be a pretty forgiving group. So, it all comes down to this, treat the people on your list right and you will be rewarded.

Courtesy of: Tyler’s List Building Club

One thing to remember and rarely is discussed is that all traffic is not equal.

Let’s say you want to build a list of people interested in dog tricks.

It’s important to understand your results will be dependent on the traffic source.

In other words, a visitor from an article on dog tricks is going to have a different frame of mind than a visitor from a pay per click ad.

My tests have shown this to be true and I often share these studies with subscribers on my list.

So if you have an interest in list building, testing your traffic and different traffic methods check out my site at:

Tyler’s List Building Club